Share
Research Methods in Luxury Management (Mastering Luxury Management)
Michael J. G. Parnwell; Kelly Meng (Author)
·
Routledge
· Paperback
Research Methods in Luxury Management (Mastering Luxury Management) - Michael J. G. Parnwell; Kelly Meng
£ 35.99
£ 39.99
You save: £ 4.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, August 07 and
Friday, August 09.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Research Methods in Luxury Management (Mastering Luxury Management)"
This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning.Research Methods in Luxury Management should be essential reading for postgraduate and advanced undergraduate courses in Luxury Brand Management, Luxury Marketing and Luxury Strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.