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80
Aaron Hackett
(Author)
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Independently Published
· Paperback
80 - Hackett, Aaron
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Origin: U.S.A.
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Friday, August 02.
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Synopsis "80"
Think like a Procter & Gamble brand manager.Brand building is challenging because one must master both the science and the art of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo!After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the proven methods he learned at Procter & Gamble and throughout his career.Professor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results: We've got it Backward - The 80/20 of TargetingConsumer is Boss - The 80/20 of Consumer UnderstandingLess is More - The 80/20 of PositioningMarketers Lie, but Numbers Don't - The 80/20 of AnalysisOpportunity from Chaos - The 80/20 of MessagingSell a Little, Learn a Lot - The 80/20 of Marketing ActivationFirst Moment of Truth - The 80/20 of Shopper PurchaseProduct Placebo - The 80/20 of Quality PerceptionThe content in this book has been vetted semester after semester by students who do not settle for theoretical. For detailed feedback from people who have had extensive interactions with Professor Hackett, please visit 8020brand.com/train
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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