Name: A new Brand World: Eight Principles for Achieving Brand Leadership in the 21St Century
Price: 13.46 GBP
Availability: InStock
Author: Scott Bedbury; Stephen Fenichell
ISBN: 9780670030767

Type

Physical Book

Author

Scott Bedbury; Stephen Fenichell

Format

Hardcover

ISBN13

9780670030767

A new Brand World: Eight Principles for Achieving Brand Leadership in the 21St Century

Scott Bedbury; Stephen Fenichell (Author) · · Hardcover

Used Book

£ 13.46

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Origin: Chile (Import costs included in the price)

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Synopsis "A new Brand World: Eight Principles for Achieving Brand Leadership in the 21St Century"

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.