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A Practical Introduction to Mixed Methods for Business and Management
Pat Bazeley (Author)
·
Sage Publications Ltd
· Paperback
A Practical Introduction to Mixed Methods for Business and Management - Pat Bazeley
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Synopsis "A Practical Introduction to Mixed Methods for Business and Management"
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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