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Adversperience The Convergence of Advertising & Experiential Marketing
Nicole Gallucci
(Author)
·
Nicole Gallucci
· Paperback
Adversperience The Convergence of Advertising & Experiential Marketing - Gallucci, Nicole
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, July 29 and
Monday, August 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Adversperience The Convergence of Advertising & Experiential Marketing"
Adversperience a word of my own creation speaks to the convergence of advertising and experiential marketing. It is my take on how brands can relevantly touch consumer senses, engage target audiences, get noticed and win in the era of distraction, mass proliferation and global connection. With this book, I am taking a leadership stance, raising the flag, naming and starting the revolution in the fast-paced, ever-changing world of building brands. Leveraging whimsy from the Wizard of Oz, Adversperience provides a framework a modern day yellow brick road that leads brands to the Emerald City of brand riches!
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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