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Advertising as Multilingual Communication
Helen Kelly-Holmes (Author)
·
Palgrave Macmillan
· Paperback
Advertising as Multilingual Communication - Helen Kelly-Holmes
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Origin: U.S.A.
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Synopsis "Advertising as Multilingual Communication"
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that ap
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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