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Aesthetics and Style in Strategy (Advances in Strategic Management, 42)
Gino Cattani (Editor), Simone Ferriani (Editor), Frédéric Godart (Editor), Stoyan Sgourev (Editor) (Author)
·
Emerald Publishing
· Hardcover
Aesthetics and Style in Strategy (Advances in Strategic Management, 42) - Gino Cattani (Editor), Simone Ferriani (Editor), Frédéric Godart (Editor), Stoyan Sgourev (Editor)
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Origin: U.S.A.
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Synopsis "Aesthetics and Style in Strategy (Advances in Strategic Management, 42)"
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The "aesthetic" turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.