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Airlines: Managing to Make Money
Stephen Holloway
(Author)
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Routledge
· Paperback
Airlines: Managing to Make Money - Holloway, Stephen
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Synopsis "Airlines: Managing to Make Money"
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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