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An Abstraction Theory for Marketing Art & Heritage
Wael Kortam
(Author)
·
Reem Essam
(Author)
·
Alaa Tarek
(Author)
·
LAP Lambert Academic Publishing
· Paperback
An Abstraction Theory for Marketing Art & Heritage - Essam, Reem ; Kortam, Wael ; Tarek, Alaa
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Origin: U.S.A.
(Import costs included in the price)
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Tuesday, August 13 and
Tuesday, August 20.
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Synopsis "An Abstraction Theory for Marketing Art & Heritage"
As every event or occasion in life has its physical and mental pole, there is a relationship between the virtual and the material, between the perceptible and the imperceptible. This book represents an attempt to find a new realm contributing to the current marketing practices through proposing a new method of marketing of art and heritage artifacts. This book tries to find a hint of a new angle through marketing practices on the relationship among abstraction, art and heritage marketing and customer value in art museums, galleries and exhibitions. It aims at gaining insight into the abstract marketing themes for better use of the best marketing practices at museums, illuminating the way for others to establish additional studies that look deeply into the relationships among abstraction theory, art & heritage dimensions and customer value. We look forward to guiding art organizations on what is required strategically and operationally to gain the highest customer value. This new realm may start a debate on how and why the art and heritage field might move towards a stronger focus on abstract marketing throughout measurable results.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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