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An Omnichannel Strategic Framework
Aleck Chao Hung Lin
(Author)
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LAP Lambert Academic Publishing
· Paperback
An Omnichannel Strategic Framework - Lin, Aleck Chao Hung
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Synopsis "An Omnichannel Strategic Framework"
Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate cultural and creative firms with a global outlook. At the time of writing in 2020, the Covid-19 pandemic remains serious and many micro firms or local businesses are struggling because of it. In the last part of this book, some additional management suggestions are proposed for the operators of local firms, with a view to helping them if they should find themselves in encountering difficult circumstances, whether at present or in the future.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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