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Art and Business: Perspectives on Art-Based Management
Stefania Masè
(Author)
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Springer
· Hardcover
Art and Business: Perspectives on Art-Based Management - Masè, Stefania
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Origin: U.S.A.
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Synopsis "Art and Business: Perspectives on Art-Based Management"
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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