Share
Arun Nandy: God of the Field
Ranabir Sen
(Author)
·
Notion Press
· Paperback
Arun Nandy: God of the Field - Ranabir Sen
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 12 and
Friday, July 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Arun Nandy: God of the Field"
In any market research organization, the Field department is an area of expertise and the backbone for data collection. However, sadly, it is often undervalued. This book is the story of a man who inspired many a Field interviewer, Field Manager and Researcher and the client to convince that the "Field" is an area of expertise and the outcome is the accuracy of the data. But more importantly, he inspired many a Field Interviewer, supervisor and Executive to build their career in Field. Otherwise, many would have left the industry. Today, many Field or Operations managers working in market research organizations in India and abroad, or have set up their own agency with the conviction that came, was influenced by him.He was Arun Nandy. Through him, I have tried to weave stories on how market research operations work. The names mentioned in this book are real, and many of them are still in the market research business. They all loved Arun. In all of our growth, somewhere lies Arun's influence...
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.