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attack of the customers
Paul Gillin
(Author)
·
Greg Gianforte
(Author)
·
Createspace Independent Publishing Platform
· Paperback
attack of the customers - Gianforte, Greg ; Gillin, Paul
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 18 and
Thursday, July 25.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "attack of the customers"
Customers don't suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack. Online customer attacks have struck some of America's biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn critics into raving fans. As this book shows with fascinating real-world examples, customers complain because they care. In these pages, you'll learn how to respond effectively and how you can grow your business in the process.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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