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Behavioral Economics for Tourism: Perspectives on Business and Policy in the Travel Industry (Perspectives in Behavioral Economics and the Economics of Behavior)
Milena S. Nikolova (Author)
·
Academic Press
· Paperback
Behavioral Economics for Tourism: Perspectives on Business and Policy in the Travel Industry (Perspectives in Behavioral Economics and the Economics of Behavior) - Milena S. Nikolova
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Synopsis "Behavioral Economics for Tourism: Perspectives on Business and Policy in the Travel Industry (Perspectives in Behavioral Economics and the Economics of Behavior)"
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.Provides behavioral profiling of the digitally-informed, mobile, self-managed touristAllows the tourism industry to better understand tourists, both cognitively and emotionallySupports business success, technology development and sustainability in the tourism industryFeatures case studies on behavioral tactics and strategies for use in tourism
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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