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BMW: Exploring Customer Attitudes
Marion Weiler
(Author)
·
Createspace Independent Publishing Platform
· Paperback
BMW: Exploring Customer Attitudes - Weiler, Marion
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, July 10 and
Wednesday, July 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "BMW: Exploring Customer Attitudes"
Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this book explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this book analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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