Share
Brand Loyalty Influencing Consumer's Purchasing Behaviours
Sanmugam Annamalah
(Author)
·
Kong Linghan
(Author)
·
LAP Lambert Academic Publishing
· Paperback
Brand Loyalty Influencing Consumer's Purchasing Behaviours - Annamalah, Sanmugam ; Linghan, Kong
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, August 12 and
Monday, August 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Brand Loyalty Influencing Consumer's Purchasing Behaviours"
In today's competitive business environments, development of brand loyalty among customer is essential to attract customers' continuous purchasing intentions and behaviours for the company's products and services. The purpose of this research is to investigate how brand loyalty affects the customer purchasing intention for home electronics in Malaysia. The quantitative research approach was chosen for the study, and data were collected through distribution and collection of survey questionnaire from 207 participants. The data of this research are analysed by using statistical approaches in terms of reliability, validity, correlation analysis, and multiple regression analysis. Through this study, it has discovered that brand loyalty has significant impacts on the consumer purchasing behaviours for home electronics among consumers in Malaysia. The three elements of brand loyalty including brand awareness, brand loyalty, and brand association have shown positive relationship and effect on the consumer purchasing behaviour.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
