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Breaking Through: Implementing Customer Focus in Enterprises
S. Vandermerwe
(Author)
·
Palgrave MacMillan
· Paperback
Breaking Through: Implementing Customer Focus in Enterprises - Vandermerwe, S.
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Origin: U.S.A.
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It will be shipped from our warehouse between
Thursday, August 01 and
Thursday, August 08.
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Synopsis "Breaking Through: Implementing Customer Focus in Enterprises"
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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