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BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing
Philippe Malaval
(Author)
·
Jean Paul Crenn
(Author)
·
Vuca Strategy Editions
· Paperback
BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing - Malaval, Philippe ; Crenn, Jean Paul
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Origin: U.S.A.
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It will be shipped from our warehouse between
Friday, July 19 and
Friday, July 26.
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Synopsis "BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing"
Digitalization and Servicization are the two real changes which impact the BtoB markets! All stages of the Marketing approach are concerned.The originality of "BtoB & Digital" is that it integrates and explains these contributions of digital and services to the specificities of BtoB.This book is intended to the Business Managers, founders, CEOs who want to strengthen or audit the effectiveness of the Marketing/Sales Department, legitimize decisions in relation to stakeholders.It is intended as well for participants in Executive MBAs, and students in Master's degree programs of Business Schools, Engineering Schools and Universities. The two authors, Philippe Malaval and Jean-Paul Crenn, are both seasoned and recognized marketing professionals in a BtoB and industrial context.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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