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Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire)
Nathalie Nahai (Author)
·
Kogan Page
· Hardcover
Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire) - Nathalie Nahai
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, August 14 and
Wednesday, August 21.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire)"
It ALL feels pretty overwhelming right now. From the looming economic downturn, to racial and societal tensions threatening to boil over; people are feeling uncertain, overwhelmed and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? In Business Unusual, leading web psychologist Nathalie Nahai details how your customers and your people demand more than business as usual. This book details the psychology behind how we feel about businesses, their communications and their leaders in an often digital-first world. From understanding new consumer behaviour online, as well as new expectations from people including your team, this book will allow you to build a resilient business that is built on trust, an engaged and fulfilled workforce, and contextually relevant and sensitive communications and branding. Business Unusual details the trailblazers that are meeting the new expectations of business. With case studies of companies that connect with people and avoid the lure of woke-washing, learn how to develop a futureproof brand that people believe in, both in and out of the organization.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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