Share
Commodity Marketing: Strategies, Concepts, and Cases
Enke, Margit ; Geigenmüller, Anja ; Leischnig, Alexander (Author)
·
Springer
· Paperback
Commodity Marketing: Strategies, Concepts, and Cases - Enke, Margit ; Geigenmüller, Anja ; Leischnig, Alexander
£ 70.70
£ 78.56
You save: £ 7.86
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, July 12 and
Monday, July 15.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Commodity Marketing: Strategies, Concepts, and Cases"
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.