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Communication Games: The Semiotic Foundation of Culture
Eduardo Neiva (Author)
·
De Gruyter Mouton
· Hardcover
Communication Games: The Semiotic Foundation of Culture - Eduardo Neiva
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Origin: U.S.A.
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Synopsis "Communication Games: The Semiotic Foundation of Culture"
This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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