Share
Consumer Behavior: Building Marketing Strategy
David Mothersbaugh; Delbert Hawkins; Susan Bardi Kleiser (Author)
·
· Paperback
Consumer Behavior: Building Marketing Strategy - David Mothersbaugh; Delbert Hawkins; Susan Bardi Kleiser
£ 51.29
£ 56.99
You save: £ 5.70
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, July 10 and
Friday, July 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Consumer Behavior: Building Marketing Strategy"
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content, featuring the addition of Connect with SmartBook 2.0.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
