Name: Consumer Behaviour
Price: 63.86 GBP
Availability: InStock
Author: Martin Evans; Gordon Foxall; Ahmad Jamal
ISBN: 9780470994658

Type

Physical Book

Publisher

John Wiley & Sons Ltd

Author

Martin Evans; Gordon Foxall; Ahmad Jamal

Year

2009

Language

English

Pages

576

Format

Paperback

Weight

3.30

ISBN

0470994657

ISBN13

9780470994658

Synopsis "Consumer Behaviour"

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.

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Consumer Behaviour - Martin Evans; Gordon Foxall; Ahmad Jamal

Synopsis "Consumer Behaviour"

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