Share
Consumer Brand Relationships: Meaning, Measuring, Managing
Fetscherin, M. ; Heilmann, T. (Author)
·
Palgrave MacMillan
· Paperback
Consumer Brand Relationships: Meaning, Measuring, Managing - Fetscherin, M. ; Heilmann, T.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 25 and
Thursday, August 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Consumer Brand Relationships: Meaning, Measuring, Managing"
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
