Share
Consumer perception of online publications
Maria Nascimento Cunha
(Author)
·
Our Knowledge Publishing
· Paperback
Consumer perception of online publications - Cunha, Maria Nascimento
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, July 17 and
Wednesday, July 24.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Consumer perception of online publications"
In today's digital communication landscape, social networks represent an important communication channel for brands. The general aim of this research is to understand consumer perception of luxury fashion brands' social media posts. Specifically, the following dimensions were analysed: information, word-of-mouth, trends, personalisation, interactivity, brand value and purchase intention. Using the quantitative method, two quantitative studies were carried out based on a questionnaire survey, with the instrument based on the model by Yadav and Rahman (2017). In Study I, the aim was to analyse the consumer's perspective on the publications that luxury fashion brands make on social media. In Study II, the aim was to analyse the profiles of social media users of luxury fashion brands.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.