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portada Consumer Research Methods in Food Science (Methods and Protocols in Food Science)
Type
Physical Book
Publisher
Language
English
Pages
484
Format
Paperback
ISBN13
9781071630020
Edition No.
2023rd

Consumer Research Methods in Food Science (Methods and Protocols in Food Science)

Gómez-Corona Carlos,Rodrigues Heber (Author) · Humana · Paperback

Consumer Research Methods in Food Science (Methods and Protocols in Food Science) - Gómez-Corona Carlos,Rodrigues Heber

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Synopsis "Consumer Research Methods in Food Science (Methods and Protocols in Food Science)"

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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