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Consumer Research Methods in Food Science (Methods and Protocols in Food Science)
Gómez-Corona Carlos,Rodrigues Heber (Author)
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Humana
· Paperback
Consumer Research Methods in Food Science (Methods and Protocols in Food Science) - Gómez-Corona Carlos,Rodrigues Heber
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Synopsis "Consumer Research Methods in Food Science (Methods and Protocols in Food Science)"
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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