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Creating Passion Brands: How to Build Emotional Brand Connection With Customers
Helen Edwards; Derek Day (Author)
·
Kogan Page
· Paperback
Creating Passion Brands: How to Build Emotional Brand Connection With Customers - Helen Edwards; Derek Day
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Origin: U.S.A.
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Thursday, July 18 and
Thursday, July 25.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Creating Passion Brands: How to Build Emotional Brand Connection With Customers"
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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