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Creative Marketing: An Extended Metaphor for Marketing in a New Age
I. Fillis
(Author)
·
R. Rentschler
(Author)
·
Palgrave MacMillan
· Paperback
Creative Marketing: An Extended Metaphor for Marketing in a New Age - Fillis, I. ; Rentschler, R.
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Origin: U.S.A.
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Tuesday, July 23 and
Tuesday, July 30.
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Synopsis "Creative Marketing: An Extended Metaphor for Marketing in a New Age"
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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