Share
Creative Strategy in Advertising
Bonnie L. Drewniany
(Author)
·
A. Jerome Jewler
(Author)
·
Cengage Learning
· Paperback
Creative Strategy in Advertising - Drewniany, Bonnie L. ; Jewler, A. Jerome
£ 63.89
£ 70.99
You save: £ 7.10
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, July 05 and
Monday, July 08.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Creative Strategy in Advertising"
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
