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Critical Marketing
Mark Tadajewski (Author)
·
John Wiley And Sons Ltd
· Hardcover
Critical Marketing - Mark Tadajewski
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Synopsis "Critical Marketing"
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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