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Customer Value Generation in Banking: The Zurich Model of Customer-Centricity
Stefanie Auge-Dickhut
(Author)
·
Bernhard Koye
(Author)
·
Axel Liebetrau
(Author)
·
Springer
· Hardcover
Customer Value Generation in Banking: The Zurich Model of Customer-Centricity - Auge-Dickhut, Stefanie ; Koye, Bernhard ; Liebetrau, Axel
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Synopsis "Customer Value Generation in Banking: The Zurich Model of Customer-Centricity"
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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