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portada Diamonds Are Forever, Computers Are Not: Economic and Strategic Management in Computing Markets
Type
Physical Book
Year
2004
Language
Inglés
Pages
312
Format
Hardcover
Dimensions
23.4 x 15.4 x 2.2 cm
Weight
0.59 kg.
ISBN
1860944515
ISBN13
9781860944512

Diamonds Are Forever, Computers Are Not: Economic and Strategic Management in Computing Markets

Shane Greenstein (Author) · Imperial College Press · Hardcover

Diamonds Are Forever, Computers Are Not: Economic and Strategic Management in Computing Markets - Greenstein, Shane

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Synopsis "Diamonds Are Forever, Computers Are Not: Economic and Strategic Management in Computing Markets"

This is a collection of 43 essays about the economics and management of information technology markets. The first part of the book focuses on events, notable birth dates and longstanding trends. The unifying theme revolves around the role of human economic behavior in the face of uncertainty and confusion. The contributors' intent is to explain, educate and entertain -- to go beyond the obvious.The next part contains writing about the Internet. It discusses the development of the online commercial world, and analyzes the macroeconomic side of the investment boom and bust related to Internet activities. It also focuses on the measurement of economic activity in the digital economy.In addition, the book deals with how computers get used in organizations and discusses the Microsoft antitrust case. Finally, there are two long essays about economic constraints on strategic behavior in markets where standards and platforms matter.

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