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Digital Analytics for Marketing
A. Karim Feroz|Gohar F. Khan|Marshall Sponder (Author)
·
Routledge
· Hardcover
Digital Analytics for Marketing - A. Karim Feroz|Gohar F. Khan|Marshall Sponder
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Synopsis "Digital Analytics for Marketing"
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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