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Digital Privacy in the Marketplace
George Milne (Author)
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Business Expert Press
· Paperback
Digital Privacy in the Marketplace - George Milne
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Origin: U.S.A.
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Tuesday, August 13 and
Tuesday, August 20.
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Synopsis "Digital Privacy in the Marketplace"
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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