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Entrepreneurship Is Not A Business Undertaking
Rannie C. Agustin
(Author)
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Createspace Independent Publishing Platform
· Paperback
Entrepreneurship Is Not A Business Undertaking - Agustin, Rannie C.
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Origin: U.S.A.
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Synopsis "Entrepreneurship Is Not A Business Undertaking"
"Entrepreneurship Is Not A Business Undertaking," first of the 5 volumes, is composed of 4 Chapters. It is different from the usual Entrepreneurship and Management books. Consist of 2 major parts, Entrepreneurship and Management principles, it aims to provide a clear meaning of Entrepreneurship in economic sociology framework. The book's first two (2) chapters deal with Schumpeterian Entrepreneurship, historical, economic, social, psychological and spiritual perspectives of entrepreneurship--the why's and how's the social and economic situations formed or evolved and the need for entrepreneurs and innovations. The historical perspective gave a clear definition of Entrepreneurship as distinguished from business ventures or undertakings. It discussed how Entrepreneurship lost of right track from economic theory for economic development to misleading perception and idea of small businesses or self-employment for individuals with unique traits. The economic perspective discussed some theories presented briefly their contributions to entrepreneurship. The social perspective includes some works and philosophical syntheses to describe the present situations or phenomena and causes that necessitate change. John Rawls and Michael Walzer's philosophical thoughts and theories are adopted beside the spiritual perspective. Psychological Perspective is demonstrated with the works of Gordon Allport and Carol Gilligan among others to help us understand the behaviours and values of individuals described in economic and social spiritual perspectives. The author believes that entrepreneurship neither in economic theory nor economic sociology can stand alone nor by political economy. It must be complemented with Management knowledge and skills. The chapter 3 of this book discussed the introductory and basic principles of management which include the four (4) functions of managements; manager's and entrepreneurs roles and skills. The functions are presented with examples. The in-depth treatment and demonstrations of the 4 functions will be made available with the remaining 4 volumes. Entrepreneurship in right context is reconfirmed by the author to be one of the alternatives for change---that will create change in economic system and individual values and behaviours to be shaped by new institutional and social convention. CONTENTS Chapter 1Schumpeterian Entrepreneurship. Entrepreneurship Defined. Entrepreneurship and Business Distinguished. Back to Basic Economics. Rewind to Visualize and Understand the Authentic Entrepreneurship. Entrepreneurship as Socialist Smaller Groups. How did capitalism distort the meaning of Entrepreneurship? Chapter 2Different Perspectives of Entrepreneurship. Economic Perspectives. Karl Marx. John Maynard Keynes. Social Perspectives. Max Weber. Antonio Gramsci. John Rawls. Michael Walzer. Psycho-sociological Perspective. Psychological Perspectives. Abraham Maslow. Gordon W. Allport. Carol Gilligan. Spiritual Sources of Values and Motivation. Neo-liberal Political Economy. Chapter 3Entrepreneurship Through Management. What is Management? Manager's Role. The Entrepreneurial Skills. Planning. Strategic Planning. Principles of Planning. KASH Analysis. SWOT Analysis. Organising. Human Resources Analysis. People and Organisation. Types of Organisation. Organisational Culture. Organisational Structure. Operational Structures. Teams. Hiring, Training, Evaluation, Retaining or Transfer. Facilities, Technology and Equipment. Materials. Quality Management. Leading. Management vs. Leadership. Collective Leadership. Transformational Leadership. Autocratic Leadership. Participative leadership. Evaluation. Two Levels of Evaluation. Evaluation Process. Setting Standard. Evaluation and Auditing Recording. Corrective Action, CSC, Planning Again. Reinforcement and Celebration. Chapter 4Common Pitfalls and Barriers of Entrepreneurship.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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