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portada Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture
Type
Physical Book
Language
Inglés
Pages
293
Format
Paperback
Dimensions
21.6 x 14.0 x 1.7 cm
Weight
0.36 kg.
ISBN13
9781349359554

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Schwarzkopf, S. ; Gries, R. (Author) · Palgrave MacMillan · Paperback

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture - Schwarzkopf, S. ; Gries, R.

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture"

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

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