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Ethnic Marketing: Culturally Sensitive Theory and Practice
Pires Guilherme; Stanton John (Author)
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Routledge
· Paperback
Ethnic Marketing: Culturally Sensitive Theory and Practice - Pires Guilherme; Stanton John
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Synopsis "Ethnic Marketing: Culturally Sensitive Theory and Practice"
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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