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Fair Trade in Csr Strategy of Global Retailers
Stefanska, M. ; Nestorowicz, R. ; Loparo, Kenneth A. (Author)
·
Palgrave MacMillan
· Paperback
Fair Trade in Csr Strategy of Global Retailers - Stefanska, M. ; Nestorowicz, R. ; Loparo, Kenneth A.
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Origin: U.S.A.
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Synopsis "Fair Trade in Csr Strategy of Global Retailers"
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
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The book is written in English.
The binding of this edition is Paperback.
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