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Financial Aspects of Marketing (Macmillan Business)
Ruth A. Schmidt; Helen Wright (Author)
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Palgrave
· Paperback
Financial Aspects of Marketing (Macmillan Business) - Ruth A. Schmidt; Helen Wright
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Synopsis "Financial Aspects of Marketing (Macmillan Business)"
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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