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Financial Dimensions of Marketing Decisions
David W. Stewart
(Author)
·
Palgrave MacMillan
· Paperback
Financial Dimensions of Marketing Decisions - Stewart, David W.
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Origin: U.S.A.
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It will be shipped from our warehouse between
Tuesday, July 16 and
Tuesday, July 23.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Financial Dimensions of Marketing Decisions"
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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