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portada Football Brands
Type
Physical Book
Language
Inglés
Pages
194
Format
Paperback
Dimensions
22.9 x 15.2 x 1.2 cm
Weight
0.31 kg.
ISBN13
9781349312856

Football Brands

S. Bridgewater (Author) · Palgrave MacMillan · Paperback

Football Brands - Bridgewater, S.

New Book

£ 59.85

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, July 29 and Monday, August 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Football Brands"

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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The book is written in English.
The binding of this edition is Paperback.

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