Share
Foundations Intnl Marketing
Steve Johnston
(Author)
·
Harold Beaton
(Author)
·
Johnston/Beaton H.
(Author)
·
Cengage Learning
· Paperback
Foundations Intnl Marketing - Beaton, Harold ; Johnston, Steve ; Johnston/Beaton H.
£ 68.39
£ 75.99
You save: £ 7.60
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, July 11 and
Friday, July 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Foundations Intnl Marketing"
The work should provide a foundation/introductory text for students studying international marketing, either as part of a marketing degree or as a unit within a general business programme. The book presumes no prior knowledge of marketing issues and readers are given chapter objectives and summaries. The text is kept simple, but aims to explain and analyze the theories of international marketing using examples from various firms in different industries. Market research among many students has led to a simplification of lists and avoidance of excessive descriptions with an emphasis on explanation and analysis.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
