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franchising in america
Thomas S. Dicke
(Author)
·
University of North Carolina Press
· Paperback
franchising in america - Dicke, Thomas S.
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Synopsis "franchising in america"
Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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