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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches
Spencer, John, Jr. (Author)
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Booklocker.com
· Hardcover
From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Spencer, John, Jr.
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Origin: U.S.A.
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Synopsis "From Dental Floss To Guitar Strings: Successful Grassroots Product Launches"
FROM DENTAL FLOSS TO GUITAR STRINGSSUCCESSFUL GRASSROOTS PRODUCT LAUNCHESPart 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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