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From Doubt to Functionality: An Imagery Story
Rashmi Adaval
(Author)
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Now Publishers
· Paperback
From Doubt to Functionality: An Imagery Story - Adaval, Rashmi
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Origin: U.S.A.
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Synopsis "From Doubt to Functionality: An Imagery Story"
From Doubt to Functionality: An Imagery Story provides a systematic approach to address the role imagery plays in guiding consumer behavior. First, it makes sense to consider the conditions that elicit imagery, then to examine how people use it, and finally to explore avenues whereby this use of imagery can help to understand a host of consumption related phenomena. The objective of this monograph is to provide an integrative framework for looking at conditions that elicit imagery and its many effects.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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