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From Good Market Research to Great Marketing: A How-To Guide for Home Builders
Colleen Edwards (Author)
·
Natl Assn Of Home B
· Hardcover
From Good Market Research to Great Marketing: A How-To Guide for Home Builders - Colleen Edwards
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, August 07 and
Friday, August 16.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "From Good Market Research to Great Marketing: A How-To Guide for Home Builders"
Every time a builder visits a competitor's new home neighborhood, that's market research. Every interview with an architect or interior designer and every portfolio review adds to market research. Every meeting with miffed homeowners, every celebratory block party - well, you get the idea. You are probably conducting informal market research already. Find out how to analyze and use this information to your greatest advantage in From Good Market Research to Great Marketing: A How-to Guide for Home Builders. Collecting market and buyer information requires skills you can readily learn with a little practice. The potential for increasing profits is enormous. New home marketing expert Colleen Edwards discusses how to determine your audience, develop a product that meets their needs, and promote your homes and services to this target audience. From low cost market research you can conduct yourself to advice on hiring a consultant, Edwards examines a wide variety of market research techniques. Full of interviews, examples, and stories of real builders, From Good Market Research to Great Marketing will help you develop the skills to: - Perform your own market research by talking to customers, visiting competitors products, and accessing local information resources - Conduct focus groups to identify key issues that impact what you build and how you market. - Use exit surveys and satisfaction studies determine your strengths and weaknesses - Address influential audiences, such as land sellers and approval boards, early in the building process Implement your research findings to select the best media for advertising
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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