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Gamification model for SME
Nuno Manuel Teotónio
(Author)
·
José Luís Reis
(Author)
·
Scholars' Press
· Paperback
Gamification model for SME - Teotónio, Nuno Manuel ; Reis, José Luís
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Origin: U.S.A.
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It will be shipped from our warehouse between
Friday, July 19 and
Friday, July 26.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Gamification model for SME"
Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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