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Global Business Strategy
Howard Cox
(Author)
·
Robin John
(Author)
·
Cengage Learning
· Paperback
Global Business Strategy - John, Robin ; Ietto Gillies, Grazia ; Cox, Howard
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Synopsis "Global Business Strategy"
Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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