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portada Global Corporate Strategy and Trade Policy (Routledge Library Editions: International Trade Policy)
Type
Physical Book
Publisher
Language
English
Pages
178
Format
Paperback
ISBN13
9781138301917
Edition No.
1

Global Corporate Strategy and Trade Policy (Routledge Library Editions: International Trade Policy)

Alan M. Rugman; Alain Verbeke (Author) · Routledge · Paperback

Global Corporate Strategy and Trade Policy (Routledge Library Editions: International Trade Policy) - Alan M. Rugman; Alain Verbeke

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Synopsis "Global Corporate Strategy and Trade Policy (Routledge Library Editions: International Trade Policy)"

At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.

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The book is written in English.
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