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Handbook of Integrated Csr Communication
Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barbara (Author)
·
Springer
· Paperback
Handbook of Integrated Csr Communication - Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barbara
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Origin: U.S.A.
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Synopsis "Handbook of Integrated Csr Communication"
Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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